It’s Not What You Have, It’s Who You Know

I am very proud to have maintained this blog for more than a year now, and in that time we have grown together to more than 250 followers. While I haven’t been the most consistent with putting out content, it is gratifying to know that at least a portion of those who have made the choice to read the articles I create here are enjoying and possibly agree with my point of view when it comes to the things that are going on in the world today. I try very hard to maintain a logical, impassionate approach to most topics, mostly because I think we need a lot less of the high adrenaline drama that we get fed from most other sources on a daily basis. That probably puts me at a disadvantage when it comes to competing with other sources, because it seems these days most people value excitement over truth.

Though I am grateful to have a reasonably high number on my follower count here on WordPress, it’s a little frustrating to continue to struggle to get actual viewership for my articles, and by proxy the videos I post on both Rumble and YouTube. Even when I was consistently writing an article every day, I seemed to always reach a ceiling of maybe twenty or so readers for every article, and when you’re watching your follower count steadily increase over time and your article don’t seem to follow, it’s disheartening to say the least. The only reason I’ve been able to continue putting articles together at all is because I enjoy writing for the most part and it’s nice to put my thoughts out into the world and get important ideas off my chest.

If you’ve followed my content for any length of time, you’re likely aware that I want to find a way to make money on my own, without having to rely on an employer to generously hire me and find productive things for me to do. I’ve never liked selling my time, and realistically it’s the absolute worst way to earn income. One of the secondary reasons I started publishing my content was that I hoped that it would become a secondary income source that might eventually start making enough money that I could switch over to it full time, producing enough quality content that my readers find valuable enough to support monetarily. Thus far I’ve seen virtually no progression in that direction.

I’m sure a part of it is simply that my content doesn’t meet the criteria to be interesting or worthy enough for my readers to be moved enough to want to support with actual money. If that’s the case, it’s totally fair and I hold no grudges against anyone for that. I don’t spend an incredible amount of time putting my content together, mostly because I type at nearly 100 words per minute, so my thoughts flow out very quickly from my brain onto the screen, but also because most of the things I talk about don’t really require a lot of time and research into other areas to provide a long list of facts and references. I’m not sure if that’s one of my roadblocks, but it certainly could be.

Aside from that, though, I continue to imagine that my biggest roadblock to progress in my goal of creating a profitable internet presence is that I simply don’t understand the internet well enough to pull the right levers to get my content in front of enough eyeballs to reach the kind of people who might find my content interesting. I grew up during the first iteration of the real internet, when we had static webpages and search engines were in their infancy. It was a simple place with simple rules, and worrying about how it all worked behind the scenes didn’t really matter. I was a consumer and the underlying processes weren’t a thing for me.

The internet has changed quite a bit over the last twenty or so years since I first started using it, and like most other things it’s much harder to break into now than it was when all of this first got off the ground. There are so many variables you have to consider, from what platform to post your content on, to which social media you should use to promote it, to whether you should use hashtags or whether they don’t matter, to myriad other variables that have a direct effect on the reach of your publication…not the least of which is whether whatever algorithm you’re dealing with is actively opposing what you have to say.

In this new landscape of automated filters and hyperpolarized politics and business models that are geared toward people who truly understand the gritty details of internet commerce, I find myself lost in a sea of endless frustration when it comes to doing something that is actually productive with my blog. I try to do research on various ideas or changes I can make that might make a difference, but the reality is that I’m a writer, not an advertiser, and sometimes you just have to accept that you’re not going to understand every topic you come across. Sometimes you just need an expert to help you get you out of the ditch and back on the road.

The title of this article is all about who you know, and that seems to be true in my case. I can write and write until the end of time, but if I can’t figure out the internet side of this thing, few people will ever have a chance to even see the content, much less decide if it’s worth their money to support it. Like most other business ideas I’ve ever had, I can do the work but I really need someone else to sell it for me; someone who understands getting things out on social media and manipulating algorithms to maximize reach and all the other things that successful internet presences know how to do. I’ve tried to figure it out myself, but something about all this just doesn’t not absorb into my brain.

And until I can get past this wall of anonymity, I believe this blog will stay right where it is. That’s not a tragedy, but it’s certainly a disappointment.

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